MEDIACLEAN REFERENCE

A Field Guide to Metadata That Can Travel With an Image

A practical reference for field names you may find inside an image file, what they mean, and which deserve extra attention for privacy or provenance.

EXIF

EXIF fields

Make

Camera Make

The manufacturer of the camera or device that created the image.

Privacy: Can help identify the type of device used.

Model

Camera / Device Model

The specific camera or phone model.

Privacy: Reveals the device more precisely than the manufacturer field.

DateTimeOriginal

Original Capture Time

The date and time recorded by the device when the photo was captured.

Privacy: Can reveal when you were at a particular place or event.

Software

Editing Software

The application or software that wrote or modified the metadata.

Privacy: Can reveal the editing workflow or application used.

Artist

Artist / Creator

An optional field for the photographer or creator name.

Privacy: May contain a personal name or brand identity.

Copyright

Copyright

Rights or ownership information associated with the image.

Privacy: Can be valuable for attribution, so it should not always be removed.

ImageDescription

Image Description

Descriptive text that may be written by the device or editing software.

Privacy: Can contain internal text or a description not intended for publishing.

GPS

GPS fields

GPSLatitude

GPS Latitude

Part of the geographic coordinates associated with the photo.

Privacy: Sensitive because it can reveal where the photo was captured.

GPSLongitude

GPS Longitude

The second component of geographic coordinates.

Privacy: Together with latitude, it can identify a precise location.

GPSAltitude

GPS Altitude

The capture-location altitude when recorded by the device.

Privacy: Less sensitive than coordinates but adds location context.

XMP

XMP fields

CreatorTool

Creator Tool

The software that created or exported the file in XMP.

Privacy: Can expose the application or workflow used.

CreateDate

Create Date

The creation time recorded in XMP for the asset or document.

Privacy: Can expose when the asset was created or exported.

ModifyDate

Modify Date

The last modification time recorded in XMP.

Privacy: Reveals part of the editing timeline.

DocumentID

Document ID

An identifier editing software can use to associate versions of a document.

Privacy: May help correlate files or versions from the same workflow.

InstanceID

Instance ID

An identifier for a particular instance of a file or document.

Privacy: Can associate a specific copy with an editing history.

dc:creator

Dublin Core Creator

A common XMP field for content creator names.

Privacy: May contain a personal or organization name.

C2PA

C2PA fields

C2PA Manifest

C2PA Manifest

A structure containing provenance claims and related information in supported files.

Privacy: Can disclose information about the tool or content creation path.

Claim Generator

Claim Generator

The tool or component that generated the provenance claim.

Privacy: Can identify the software or service that wrote provenance data.

DigitalSourceType

Digital Source Type

A value that can describe the nature of content origin or processing in some provenance workflows.

Privacy: May indicate how content was created or modified.

Ingredients

Ingredients

References to source assets or ingredients used in a supported provenance manifest.

Privacy: Can reveal relationships between multiple assets.

PNG / AI

PNG / AI fields

tEXt / iTXt / zTXt

PNG Text Chunks

PNG chunk types that can store textual information or metadata.

Privacy: Can carry prompts, settings or application information depending on the image source.

ComfyUI workflow

ComfyUI Workflow Data

Information that can preserve workflow structure inside some ComfyUI image files.

Privacy: Can expose nodes, models and settings used in the workflow.

Prompt / parameters

Prompt / Generation Parameters

Text or settings that some generation tools store inside image metadata.

Privacy: May expose prompts, seeds, model names or other workflow-specific parameters.

Inspect a real file

Use the metadata tool to inspect your own file, then create a cleaned copy when those fields are unnecessary for sharing.

Inspect an image